We are a small team of designers, writers, marketers, technologists and business thinkers.

We cook up ideas and help companies in digital with technology, vision and judgement. TheOven is not a slide factory. It is a working room for prototypes, digital products and systems that need taste, speed and technical depth in the same place.

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02 / What we do

Business Context Data Complexity Automation at Scale

What is still unsolved

Companies that integrate multiple data sources significantly outperform other companies in sales, profits and margin.

After 20 years working with all kinds of clients on data and automation, we are convinced there is no silver bullet. Every client has its own context, tech stack, needs and priorities. That is why we solve this with a Forward Deployed Engineer (FDE) methodology.

The Forward Deployed Engineer (FDE) methodology

Sits with the client to understand their context
Working solutions in 2–3 weeks
Skin in the game, and stays with clients for the long term
Takes responsibility for the output
Leaves knowledge the client can apply

03 / Why FDE

Why this methodology, today

Four things we are sure of.

Context is the scarce part
You understand it by sitting next to the client, not from a list of requirements.
Value in weeks, not months
Something that works on real data, fast.
What repeats becomes a product
The FDE solves it; the product scales it.
The brake isn't technology, it's access
To people and to data.

04 / Products

Real Problems Repeated Patterns Scalable Products

Automation and solutions in three sectors. Each product started next to a client, on a problem we saw repeat across people, tools and weeks.

Accounting

Descuida
Accounting automation
For advisory firms: invoices, taxes per client and quarter, payroll and legal notices.

Advertising

CreativeFlow
Creative operations
Generate, adapt, approve and measure creative for every activation platform.
Calado
SEO and GEO
How ChatGPT, Gemini and Perplexity talk about your brand, and what to change.
Loop
Google Ads copilot
Which search terms to turn into keywords and which to block, every day.
Light
Social listening
A daily brand radar across social networks: what matters and what to review first.
AAMP by IAB Tech Lab
Agentic ad buying
Research on how agents will buy and sell digital advertising.

Ecommerce

Shopify Bundle
Shopify store suite
What a Shopify store is missing today: data, support, returns and GEO in one suite.

05 / Difference

How we're different

The FDE methodology
Inside, fast and all the way.
Know-how applied at clients
Data and AI applied, in production.
The product bundle we have today
Six solutions in three sectors, ready to deploy in weeks.